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Who we are

Our history and our brand

Scottish Widows has been helping people plan their financial futures for over 200 years.

Here you can find out about our history and why in 2015, Scottish Widows was most strongly associated as being ‘the firm that financial providers recommend’ for LP&I products in the UK.*

*Source: Hall & Partners Brand Tracking Survey 2015. 4,144 interviews conducted among UK households (AB,C1,C2), responsible for making financial decisions.

Our history – 200 years of service

In March 1812, a number of eminent Scotsmen gathered in the Royal Exchange Coffee Rooms in Edinburgh, to consider setting up ‘a general fund for securing provisions to widows, sisters and other females’. After a few years of careful consideration and planning, on January 2nd, 1815, Scottish Widows’ Fund and Life Assurance Society’ opens for business.

Our brand

Scottish Widows is one of the most recognised brands in our market sector. Find out more about the building of a brand icon and meet the Scottish Widow.


See some of the recognition we’ve received from the financial services industry in recent years.

Lloyds Banking Group sites

In 2000 Scottish Widows was demutualised and became part of the Lloyds TSB Marketing Group. From 2009 it became part of Lloyds Banking Group. Here are some of our sister companies and their website addresses.