Invest in you
Your future, your confidence, your money.
Life is busy. You invest in your health, fitness, friends, career, hobbies and home. Now it's time to invest in your financial future with the same confidence. Invest in you brings together guidance, tools and products to support you in building every version of your financial future.
Life moments
Every woman’s life is different, but many share moments that can influence their financial futures. Here are some of the most common experiences — and the support that can help you feel more confident and in control.
Face the fear
50% of women feel that investing is not for them. Could you flip the script?
Take the step
50% of women pause their careers. Our Career Break Modeller tool in the Scottish Widows app can help show how the choices you make could impact your future.
Lessen the load
Women carry around 70% of the mental load for life’s responsibilities. You may be able to lighten yours by connecting your finances in one place, in the Scottish Widows app. Ready?
Reach the goal
Only 15% of women use digital tools for their long-term finances. What's stopping you?
A future you can see
Your whole financial world in one app. See your Scottish Widows workplace and personal pensions, along with the investments, savings, and insurance you hold with other providers, all within the Scottish Widows app.
Drive to Thrive
Take our latest game for a spin
Women face unique financial hurdles at each stage of their lives. To play, collect coins and tools while steering past the obstacles in your path. Learn how our characters have overcome barriers too on their journey to financial wellbeing.
Take action
Products to help you prepare for your future
When you’re ready to take the next step, these products can help you build and protect your financial future with confidence.
Investments
Low cost investing, so more of your money is working for you. Take a look at some of our offers below or explore more of our investment products.
Pensions
Help close the gender pension gap and look for ways to get more from your pension to prepare for your better future. Get to know your Scottish Widows workplace pension in the Scottish Widows app, or if you don’t have a workplace pension, take a look at some of our personal pension products.
Life insurance
This could be the most important financial product you ever buy. Scottish Widows offers a range of products to help protect your family’s future should you no longer be there to support them. This includes Life Cover, Critical Illness cover and Income protection. Find out more about the products we offer.
Education
Women and Retirement report
For more than 20 years, Scottish Widows has written and released a report that focuses on women, their financial situation and the impacts they face saving for their retirement.
And after 21 years, our last Women and Retirement Report shows that there's still more work to do to close the widening gender pension gap. In our latest report, we explore the impact of career breaks on women's retirement outcomes and how better tools and guidance can help women make informed decisions about their pensions, savings and investments.
You can read the full Women & Retirement Report 2025 (PDF, 3MB) here to find out more about what’s driving this increased gap and the actions you can take to help close the gap.
You can also watch our report launch webinar and read our archived reports.
Be Money Well
To help you understand the impact of life’s money moments, we have a wide range of free learning and tools available on our Be Money Well website. Visit the site to get access to financial and digital skills that can help you manage your money and prepare for key life events.
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