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Managing Director, Workplace and Intermediary Wealth, Scottish Widows
Scottish Widows has released a range of platform updates in the first half of 2025 as part of its £180m three-year investment in enhanced functionality and service – to help deliver better outcomes for advisers and their clients.
Drawing on feedback from its broad adviser base coupled with market insight, enhancements since the start of the year include:
More updates to the platform have been delivered via new integrations with partner tools, including Oxford Risk’s Investor Compass, an end-to-end investment suitability software tool.
As Scottish Widows prioritises an experience-led approach to supporting financial advisers, future updates to the platform will aim to make it easier for advisers to do business, enhance client relationships and navigate upcoming regulatory change. Specific updates will also include the introduction of a new multi-asset fund range, smoothed funds, and the development of an onshore bond.
Graeme Bold, Managing Director, Workplace and Intermediary Wealth, Scottish Widows, said: “Our continued investment makes the Scottish Widows platform impossible to ignore. We’ve introduced a raft of changes since the start of the year with even more planned for H2. We’re driven by our commitment to invest for the long term so that advisers can have confidence in working with us to support their clients and build their businesses.
“Working with and listening to advisers, we’re putting the user experience at the heart of everything we do, and we aim to deliver with practical solutions to make a real difference.
“Access to financial advice has never been more important, and we want to play our part as a partner to advisers, with a scaled platform that not only simplifies the day-to-day but also helps advisers deliver great client outcomes.
“Backed by the scale, stability and long-standing heritage of Lloyds Banking Group, we’re in a unique position to invest with confidence and ambition and ambition – and in terms of potential, we’re just getting started.”
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Founded in 1815, Scottish Widows is part of Lloyds Banking Group, the UK’s largest digital bank and financial services group. With more than £232bn assets under administration and more than 6 million customers, Scottish Widows’ award-winning product range includes workplace and individual pensions, annuities, life cover, critical illness and income protection, as well as savings and investment products.
More than 2 million customers access Scottish Widows products and services through the Lloyds Bank and Scottish Widows apps, in addition to accessing directly through independent financial advisers. The Scottish Widows Platform is trusted by more than 18,000 advisers and 5,400 advice firms, which manage the pensions and investments of almost 166,000 clients.