Investing Edge

From market updates to investment ideas, explore expert insights designed to help every investor make smarter decisions.

Know More. Invest Better.

The view from the top

Discover expert insights and analysis from our investment specialists, to help you understand what's influencing investors, markets and opportunities ahead.

Market Sense

Scottish Widows' Chief Investment Officer Peter Fitzgerald's quarterly take on the forces shaping investment markets and what that means for investors.

Read our CIO view

Global Markets Watch

Matt Brennan, Scottish Widows Head of Asset Allocation and Market Insights, shares his latest views on the outlook for equity and bond markets, and the opportunities and risks investors should be watching out for.

Read Matt's blog

Pulse Check

Scottish Widows Investments MD Manuel Pardavilla-Gonzalez shares his perspective on what's influencing how people save and invest, and the lessons we can take from evolving investor behaviour.

Read Manuel's blog
 

What's moving markets?

Our chart of the month breaks down a key development that's impacting markets and what it means for investors.

View Chart of the Month

Investment know-how

Whether you're just starting out or a confident investor, our articles can help you deepen your understanding and navigate changing market conditions with confidence.


New to investing?

Getting to grips with investment styles

Investment styles refer to the approaches that funds use to decide where to invest, each with different goals. This article explains key investment styles and how they work.

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Iran, oil and market swings: Why investment diversification matters

Recent events in Iran and sharp moves in oil prices are a reminder that while markets can react quickly to global uncertainty, diversification can help investors stay on track.

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Inflation - how investors can manage rising prices

Inflation can quietly reduce the value of your money over time, so understanding how it affects savings and investments is key to making informed financial decisions.

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Timing the market vs time in the market: when should you invest?

The start of a new tax year can be a good time to think about investing options, like ISAs for example. But many people worry about when to invest, particularly when financial markets have been volatile. Should you wait for the ‘right time’ or invest as soon as you can?
 

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Why share prices aren’t always the full story

Share prices may grab the headlines, but dividends can be just as important in helping investors build returns over time.

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ESG explained: why company behaviour matters to your investments

ESG looks at how companies manage environmental, social and governance issues, helping investors understand the risks and opportunities that could affect long-term investment performance.

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How AI and digital infrastructure are shaping markets

We explore the AI investment trend and what investors should consider before deciding to invest.

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How interest rate changes can impact investments

In this blog, our expert looks at what interest rates are, how they work, and how they can affect investors.

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Insights for confident investors

New: A smarter approach to thematic investing

Thematic investing can help investors tap into powerful long-term trends, but a disciplined approach is essential to separate genuine opportunities from hype.

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New: How behavioural investing can affect returns

Why do investors buy high, sell low or panic during market downturns? Discover how emotions and cognitive biases can influence investment decisions, and learn strategies to help keep your long-term goals on track.
 

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New: The net zero opportunity

As the world moves towards a lower-carbon economy, businesses are adapting to new challenges and opportunities. Discover how climate transition investing focuses on companies supporting and benefiting from this shift.
 

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New: How to read earnings like a pro

Company earnings reports can reveal far more than headline profit figures. Learn how to interpret key metrics, spot important trends and understand what results could mean for a company's future prospects.
 

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Investment markets and conditions

Investment markets and conditions can change rapidly, and the performance of your investments will depend on the specific investments held. These views shouldn't be relied on when making investment decisions.

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The Scottish Widows Share Dealing Service is operated by Halifax Share Dealing Limited. Registered Office: Trinity Road, Halifax, West Yorkshire, HX1 2RG. Registered in England and Wales no. 3195646. Halifax Share Dealing Limited is authorised and regulated by the Financial Conduct Authority under registration number 183332. A Member of the London Stock Exchange and an HM Revenue & Customs Approved ISA Manager.