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'Show of Confidence'

‘Show of Confidence’ sees Amanda Lamb in her last TV ad for Scottish Widows. She walks through the backstage of a theatre silently encouraging the players. The message was all about inspiring confidence in customers and how we could help them with their financial planning.

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'Brighter Future'

The Widow appears at a lighthouse on a stormy night which becomes calm. The message of this advert was that ‘Through turbulent times, Scottish Widows stands firm using strength, experience, investment expertise to guide you year after year’.

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'In the black'

Scottish Widows is demutualised and becomes part of the Lloyds TSB. At this time, another TV advert was launched, introducing Scottish Widows as having a presence in the High Street. It featured the message that Scottish Widows will help you stay ‘in the black’.

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