Scottish Widows. The best loved brand in the Protection, Pensions and Investments markets.

Over the last 20 years Scottish Widows has made 10 adverts featuring the Scottish Widow. These ads have made the Widow the most popular icon in the Protection, Pensions and Investment markets.

Our famous advertising has helped to ensure that more people trust, would consider and are prepared to deal with Scottish Widows than any provider (source: IPSOS Brand Tracking Study March 2007)

Latest news: A first for London 2012 Games, Financial Services and Scottish Widows

We're the first company to launch a national television campaign celebrating the London 2012 Olympic and Paralympic Games. This exciting, groundbreaking move reinforces our leadership credentials, associating us with the biggest UK-based sporting event of our generation.

Our new television campaign launches throughout March 2008 with a stylish 50 second ad featuring three champion gymnasts and is supported by two 20 second ads.

The TV advert will be aired on the following days during the programmes detailed below:

• 4th March - ITV1, 20:30 Manchester Utd v Lyon Champions League Football (Barcelona v Celtic in Scotland)
• 5th March - C4, 21:30 Grand Designs
• 13th March - C4, 20:45 Jamie at Home
• 16th March - ITV1, 19:40 Dancing on Ice final
• 23rd March - ITV1, 19:30 Film premiere: Charlie and the Chocolate Factory
• 24th March - ITV1, 21:15 Drama premiere: The Fixer

Please note times may be subject to change.

Our collaboration with the London 2012 Games reinforces our unique position that preparation is everything. Our ads demonstrate to consumers that to be successful in the future you have to train now, and to be comfortable in the future, you have to save today.