Scottish Widows. The best loved brand in the Protection, Pensions and Investments markets.

Over the last 20 years Scottish Widows has made 10 adverts featuring the Scottish Widow. These ads have made the Widow the most popular icon in the Protection, Pensions and Investment markets.

Our famous advertising has helped to ensure that more people trust, would consider and are prepared to deal with Scottish Widows than any provider (source: IPSOS Brand Tracking Study February 2008)

Latest news: A first for London 2012 Games, Financial Services and Scottish Widows

We're the first company to launch a national television campaign celebrating the London 2012 Olympic and Paralympic Games. This exciting, groundbreaking move reinforces our leadership credentials, associating us with the biggest UK-based sporting event of our generation.

Following the successful launch of the Scottish Widows Olympic TV advert in March, the campaign will return to our screens this August. The two 20 second films elegantly integrates images of three champion gymnasts; Laura Hallett, Alex Jerrom and Tom Coull, with those of the Scottish Widow.

The TV advert will be aired throughout August; specific times are yet to be confirmed but will appear here shortly.

Our collaboration with the London 2012 Games reinforces our unique position that preparation is everything. Our ads demonstrate to consumers that to be successful in the future you have to train now, and to be comfortable in the future, you have to save today.