Introducing the 'road map'
With Pensions Reform coming in 2012 – including the introduction of Personal Accounts and auto-enrolment – targeted communications in the corporate pensions market have never been more important. Effective communication can help ensure that the topic of pensions is firmly on the agenda for employers and their employees. With this in mind we have developed a four stage communications platform or 'road map' that focuses on the four key stages of a corporate pension scheme lifecycle:
| Stage 1 Raising Awareness |
Stage 2 Identifying Needs |
Stage 3 Decision Making |
Stage 4 Ongoing Responsibility |
|---|
All of our communication tools and resources cover at least one of the four key stages of the road map. This will enable you to tailor a communication stream for each client, keeping them and their employees engaged and informed.
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