Sports TV Advertising
The London 2012 Games advertising build-up began in earnest on 4th March 2008 when Scottish Widows, as part of the Lloyds Banking Group, became the first Official Provider to air a TV advert linked specifically to the sports of the Games.
Our television campaign launched on 4 March 2008 with a stylish 50 second ad featuring three gymnasts.
View the adverts below:
The campaign is supported by two 20 second ads. See below:
Our customers understand that if you want to be successful tomorrow, you have to prepare today.
As the UK's most trusted pensions provider*, our sponsorship of London 2012 Games reinforces our leadership credentials and our commitment to investing in the future.
*Source: IPSOS Brand Tracking Study February 2009
As part of the Lloyds Banking Group, Scottish Widows is proud to be an Official Provider of the London 2012 Olympic and Paralympic Games.
