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London 2012 Games
From 1815 to 2012, helping prepare for the future

Sports TV Advertising

The London 2012 Games advertising build-up began in earnest on 4th March 2008 when Scottish Widows, as part of the Lloyds Banking Group, became the first Official Provider to air a TV advert linked specifically to the sports of the Games.

Our television campaign launched on 4 March 2008 with a stylish 50 second ad featuring three gymnasts.

View the adverts below:

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The campaign is supported by two 20 second ads. See below:

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Our customers understand that if you want to be successful tomorrow, you have to prepare today.

As the UK's most trusted pensions provider*, our sponsorship of London 2012 Games reinforces our leadership credentials and our commitment to investing in the future.

*Source: IPSOS Brand Tracking Study February 2009

Gymnast

Gymnast


 As part of the Lloyds Banking Group, Scottish Widows is proud to be an Official Provider of the London 2012 Olympic and Paralympic Games.

 Important information about Scottish Widows