TV Advertising
The London 2012 Games advertising build-up began in earnest on 4th March when Scottish Widows, as part of the Lloyds TSB Group, became the first official provider to air a TV advert linked specifically to the sports of the Games.
Our television campaign launched on 4 March with a stylish 50 second ad featuring three gymnasts.
View the adverts below:
The campaign is supported by two 20 second ads. See below:
"Our customers understand that if you want to be successful tomorrow, you have to prepare today.
As the UK's most trusted pensions provider, our sponsorship of London 2012 Games reinforces our leadership credentials and our commitment to investing in the future."
Mike Hoban
Customer & Brand Marketing Director


As part of the Lloyds TSB Group, Scottish Widows is proud to be an Official Provider of the London 2012 Olympic and Paralympic Games.
Important information about Scottish Widows
Whenever you see this symbol on a page
it means that by selecting the highlighted link you will leave the Scottish Widows website and enter a third party website. Separate terms apply to the use of third party websites and Scottish Widows does not warrant the accuracy, reliability, availability or otherwise of these sites.
Scottish Widows plc and Scottish Widows Unit Trust Managers Limited are authorised and regulated by the Financial Services Authority. Our FSA Register numbers are 191517 and 122129 respectively. You can check this on the FSA's Register by visiting the FSA's website www.fsa.gov.uk/register.
We may record and monitor calls to help us improve our service. Full terms and conditions are available from Scottish Widows together with hard copies of all literature on request.
Scottish Widows plc. Registered in Scotland No. 199549. Registered Office in the United Kingdom at 69 Morrison Street, Edinburgh EH3 8YF. Telephone: 0845 608 0371
Scottish Widows Unit Trust Managers Limited. Registered in England and Wales No. 1629925. Registered Office in the United Kingdom at Charlton Place, Andover, Hampshire SP10 1RE. Tel: 0845 300 2244

