The ‘Venture Out’ advert airs on TV showing the Widow walking through an exclusive club. It promoted Scottish Widows’ position of ‘financial expertise in all climates’. The message was one of confidence.
The ‘birthday party’ advert celebrated Scottish Widows’ 175th anniversary and introduced the line ‘Looking good for your money’. The advert emphasises the longevity and strength of the company. It was again directed by David Bailey and featured Deborah Moore.
In this first television advert to feature the Scottish Widow, we introduce the Widow as our public face. Shot and directed by David Bailey and featuring Deborah Moore, this advert raises the profile of Scottish Widows as a contemporary company for life assurance, pensions, investments and savings.